Mercaemprende is an intervention programme with the objective of achieving professionalization, modernization, digitalisation and creation of quality employment in the field of street vending. It impacts on people dedicated to street vending as well as on their shops, improving their performance and competitiveness.
It suggests a progressive change in traditional street markets based on the development of a strategic support. To this end, training and counselling are provided as they will improve the performance, competitive development and independence in the online processing and management, both at the administrative and trade level. We will achieve this objective using strategic methodologies such as storytelling and content presentation through interactive screens in order to make the users protagonists of their learning process.
The users of this training will be young adults dedicated to vending in street markets. It will target necessary competences for the participants in order to benefit from opportunities offered by the digital economy in this context.
The main goals are:
- Benefit from opportunities offered by the digital economy in the street vending sector.
- Increase the digital independence of this sector’s workers.
- Improve the trade competitiveness of street vending businesses.
- Extend the scope of these businesses.